New site on the way...

The online store's down at the moment, but check back for a new site that's on the way soon!

Image from Grazia.

Edith & Ella Sale

Sale! Sale! Sale!

I'm excited to announce that the Edith & Ella spring/summer sale has started, with selected dresses, skirts, tops and outerwear now reduced by 40%! And there's a sweet 20% of selected shoes and handbags, to boot.

My personal favourites:

Blue linen skirt. Was €121, now €73.

Sweet blue flats. Were €148, now €119.

Mauve bow dress. Was €135, now €81.

More and more items will be going on sale in the near future, so don't forget to stop by the online store regularly!

Pick of the Week; Cotton Pocket Dress

From sunny to muggy to miserably wet, this dress has seen me through a lot this summer, and so becomes my next Pick of the Week! I love how layerable it is - over a t-shirt or swimsuit, or under a cardigan with colourful tights - and how easy it is to slip on for an instantly cheery outfit. And how cute are those pockets?

If you'd like one of your very own, find it in the store!

Grazia Loves Edith & Ella — Slim Leg Pants

Grazia recently featured one of our tops in a "Perfect Silhouette" spread. Check it out below:

I love voluminous tops with slim leg pants, but unfortunately the look isn't that suited to my own figure... I just look a bit frumpy, to be honest. My idea of a perfect silhouette is all about the waist, so I tend to substitute a good pencil skirt for the pants, more like this:


What does your own perfect silhouette look like?

Pick of the Week: Navy Cardigan

If love has a physical form, then for me it's this strawberry cardigan!I pretty much haven't taken mine off since I got it. Mostly because I seem to be obsessed with navy at the moment, but also because I love the flattering cut, the poofy sleeves, and the cute little embroidered strawberries on the front and back.

My favourite way to wear it (so far, anyway) is with a little red dress and navy flats. I also throw on a pair of green tights if it's a bit chilly out, because they make the green embroidery on the cardigan stand out wonderfully.

Argh, it's just too great! ;)

Dressing up Jeans

Pink bow flats featured in Alt for Damern

Jeans are so versatile, but a lot of people shy away from the idea of dressing them up - myself included. To me, they're just sloppy weekend wear, but I'm working on changing my mind about that. Any suggestions to help me? Here's what I've figured out so far - it mightn't be big news to most people, but these tips will go far for any novices like me.

1. Nothing dresses up some ordinary jeans like a pair of pretty shoes, and a nice pair of heels will add instant glamour to any outfit!

Check out these Black Heels in the Online Store

2. Jeans and t-shirts are almost synonymous in my mind, but don't let yourself fall into that trap! A slinky top will take you from day to night in an instant. Pick something silky or sequined so that there's no way you'll feel under-dressed.

Try this Cream Silk Shirt

3. Accessorise, accessorise, accessorise! And choose wisely. When you're wearing a simple outfit, any embellishments will speak volumes, so use them to express yourself.
I think a bag is a great way to let your personality show through. Are you a little bit kooky? Try a fun, retro-style bag. Feeling classy? A classic black bag is the way to go.

Vintage-style bag

Chic black bag

So, with all that in mind, grab your favourite jeans and make them work for you!

Pick of the Week: Bows! Bows! Bows!

What is it about bows that makes them so appealing? I fall for anything with a bow on it, and I know that lots of my friends are just the same. And it's not just us; I went shopping today, and just about every single store was covered in bows! I felt a bit like I was in some sort of eternal children's section...

Satisfy your own bow lust with these beauties:

Pink Dress with Bow

Mauve Bow Dress

Pink Bow Shoes (my favourite of the lot!)

Is there anything you're going a bit ga-ga over this week? Share your links in the comments!